『壹』 (PEP)小學六年級英語上冊知識匯總
學生英語學習最明顯的效果是興趣教學法,它最符合學生的本質。通過游戲、生動的例子等方法,結合學生的特點採取不同的教學方法,以激發學生學習英語的慾望,我在這里整理了英語相關知識,快樂看看吧!
(PEP)小學六年級英語上冊知識匯總
Unit 1 How do you go to school?
一、重點短語:
by plane 坐飛機 by ship 坐輪船 on foot步行 by bike 騎自行車
by bus 坐公共汽車 by train 坐火車 trafficlights 交通燈 traffic rules交通規則
go to school 去上學 get to 到達 get on上車 get off下車
Stop at a red light. 紅燈停 Wait at a yellow light. 黃燈等
Go at a green light. 綠燈行
二、重點句型:
1.How do you go to school?你怎麼去上學?
2.Usually I go to school on foot.Sometimes I go by bus.
通常我步行去上學。有時候騎自行車去。
3.How can I get to Zhongshan Park ?我怎麼到達中山公園?
4.You can go by the No. 15 bus. 你可以坐15路公共汽車去。
三、重點語法:
1、There are many ways to go somewhere.到一個地方去有許多方法。
這里的ways一定要用復數。因為there are是There be句型的復數形式。
2、on foot 步行。乘坐其他交通工具大都可以用介詞by…,但是步行只能用介詞on 。
4、go to school的前面絕對不能加the,這里是固定搭配。
5、USA 和 US 都是美國的意思。另外America也是美國的意思。
6、go to the park 前面一定要加the. 如果要去的地方有具體的名字,就不能再加the ,如果要去的地方沒有具體名字,都要在前面加the. ( go to school除外。)
7、How do you go to…?你怎樣到達某個地方?如果要問的是第三人稱單數,則要用:How does he/she…go to …?
8、反義詞:
get on(上車)—get off(下車) near(近的)—far(遠的) fast(快的)—slow(慢的)
because(因為)—why(為什麼) same(相同的)—different(不同的)
9、近義詞:
see you—goodby esure—certainly—of course
10、頻度副詞:
always 總是,一直 usually 通常 often經常
sometimes 有時候 never 從來不
Unit 2 Where is the science museum?
一、重點短語:
library 圖書館 post office 郵局 hospital醫院 cinema 電影院
bookstore書店 science museum科學博物館 turnleft向左轉
turn right 向右轉 go straight 直行 north北 south南
east東 west西 next to靠近、與……。相鄰then 然後
二、重點句型:
1.Where is the cinema,please?請問電影院在哪裡?
2.It’s next tothehospital。它與醫院相鄰。
3.Turn left at the cinema,then go straight。It’s on the left.在電影院向左轉,然後直行。它在左邊。
三、重點語法:
1、問路時要用"excuse me對不起,打擾一下"
2、描述路時可以用順序詞:first首先,next接著,then然後
3、near 表示在附近,next to表示與…相鄰。它的范圍比near小。in front of 在……前面 behind 在……後面
4、在左邊,在右邊介詞要用on,on theleft/on the right,但是東西南北,介詞要用in,in the north/east/south/west.
5、for 表示持續多長時間,當表示做某事多長時間都要用for? 如:Walk east for 5 minutes. Then walk straight for three minutes.
6、乘幾路車可以用by the No.301bus,注意No.中N要大寫,後面要加點。如果要用動詞可以用take,例如take the No.301 bus.
7、當表示某個地方在另一個地方的哪一方向時,要用介詞of。如:the hospital is east of the cinema. 醫院在電影院的東邊。
8、表示在哪兒轉時,用介詞at。如:Turn left at the bank。在銀行左轉。
9、find表示「找到」,強調找的結果。Look for表示「尋找」,強調找的過程。
10、在幾點前面要用介詞at,如at 7p.m.
11、英文的書信與中文的書信不完全一樣:
開頭:英語是在人稱後面加逗號,中文是加冒號。
正文:英語是空三個或者五個字母寫,中文要空兩個中文字格。
結尾:英語的落款與人名是頂格而且是分開寫的。中文則是另起一行,放在一起且稍靠後一點兒的地方。英文名字的書寫要注意下。
12、近義詞:
Bookstore=bookshop 書店 go straight=go down直行
after school=after class 放學後
13、反義詞或對應詞:
Here(這里)—there(那裡) east(東)—west(西) north(北)—south(南)left(左)—right(右) get on(上車)—get off(下車)
14、in the front of…表示在…的前面,是指在該地方的范圍內,in front of則表示在該地方的范圍外。如:in front of our classroom是指在教室的外面而且在教室的前面。而in the front of classroom則是指在教室里的前面。
15. be far from…表示離某地遠。be 可以是am , is ,are.
My home is not far from school.我家離學校不遠。
Unit 3 What are you going to do ?
一、重點短語:
this morning 今天上午
this afternoon 今天下午
thisevening 今天晚上
next week 下周
tomorrow 明天
tonight 今晚
post card 明信片
comic book漫畫書
newspaper報紙
二、重點句型:
1.What are you going to do on the weekend?你周末打算做什麼?
2.I’m going to visit mygrandparents this weekend?這個周末我打算去看望我的外祖父母。
3.Where are you going this afternoon? 你今天下午打算去哪裡?
4.I’m going to thebookstore.我打算去書店。
5.What are you going to buy?你打算去買什麼?
6.I’m going to buy a comicbook.我打算去買一本漫畫書。
三、重點語法:
1、What are you goingto do?你想做什麼?詢問他人在未來的打算。be going to 後面要跟動詞的原形。注意be going to be 意思是 "打算成為什麼,干什麼職業。"注意一下句子的區別,找出正確回答。What are you going to do this afternoon?What are you going tobuy?What are you going to be?When? are you going?Where are you going?How areyou going?Who are you going with?
2、this evening 和 tonight的 區別:this evening指的是今天晚上睡覺以前的時間,一般指晚上十二點以前。而tonight指的是今晚,一般是指一整晚的時間,通宵。
3、部分疑問代詞的意義與用法:
(1)What 什麼。用來問是什麼,做什麼,叫什麼,什麼樣等等。如:What is your name? 你的名字叫什麼?
What is your father? 你爸爸是干什麼的?
What is your hobby?你的愛好是什麼?
What is your favourite food?你最喜愛的食物是什麼?
What's your math teacher like? 你的數學老師長得什麼樣子?
(2)Where , 在哪裡,到哪裡。用來問地點。
如:Where are you from?你從哪裡來?
Where are you going to ?你打算去哪裡?
Where is my ruler?我的尺子在哪裡?
(3)When,什麼時候。用來問時間。如:
When is your birthday? 你的生日是什麼時候?
When are you going to ?你打算什麼時候去?
When do you go to school?你什麼時候去上學?
(4)what time 幾點了。用來問具體的時間,
如:What time is it? 現在幾點了?
(5)What colour 什麼顏色。用來問物體的顏色。如:
What colour is your schoolbag?你的書包是什麼顏色的?
(6)What kind of 什麼種類。用來問類別。如
What kind of fruit do you like?你最喜歡哪一種水果?
(7)who 誰。用來問人物是誰。如:
Who is your English teacher ?你的英語老師是誰?
Who's that man? 那個男人是誰?
(8) whose 誰的。用來問物體的主人是誰?如:
Whose pencil is this? 這是誰的鉛筆?
Whose bike is blue? 誰的自行車是藍色的?
(9) which 哪一個。用來問具體的哪一個。如:
Which season do you like best?你最喜歡哪個季節?
Which pencil is ken's? the long one or theshort one?
哪只鉛筆是Ken的?長的那支還是短的那支?
(10)how 怎樣?用來問身體狀況,或者事情的狀況,對事件的看法等。如:
How are you?你好嗎?
How is your mother? 你媽媽好嗎?
How about you? 你呢?
(11)how many 多少個。用來問有多少個,後面要跟名詞的復數形式。如:
How many books do you have?你有多少本書?
How many kites can you see? 你能看見多少只風箏?
(12) how much 多少錢。用來問物體的價錢。如:
How much are they? 他們多少錢?
How much is your schoolbag? 你的書包多少錢?
(13)how old 幾歲了。用來問年齡。如
How old are you ? 你幾歲了?
How old is your father? 你爸爸多大了?
(14)why 為什麼。用來問原因,一般要用because來回答。如:why doyou like spring?你為什麼喜歡春天?
Because I can fly kites.國為我可以放風箏。
(15) how long 多長
(16)how tall 多高
4、I want to be…我想成為… 表示理想。相當於I'm going tobe ….
5、地點名稱:
fruit stand 水果店? clothesshop服裝店? shoe store鞋店? pet shop寵物店? theme park主題公園? the Great Wall長城? plant shop 植物店restaurant 飯店 bus stop 公交車站
6、在哪個門用介詞at, at thenorth/east/south/west gate.
Unit 4 what’s your hobby?
一、重點詞彙:
hobby愛好 ride a bike騎自行車 dive跳水 play theviolin拉小提琴 make kites製作風箏 collect stamps集郵 live居住 teaches教 Watches觀看 goes去 does doesn’t=does not city 城市 county 國家或者鄉村 province 省
二、重點句型:
1.What’s your hobby? 你的愛好是什麼?
2.I like collecting stamps. 我喜歡集郵。
3.He likes collecting stamps, too.他也喜歡集郵
4.Does she teach English?
——No, she doesn’t. 她教英語嗎? 不。
5.Does she teach you math?
——Yes, she does.她教你數學嗎? 是的。
三、重點語法:
1、動詞變為動名詞的規則:
動詞變為動名詞,即是動詞加ing。一般要遵循以下三條規則:
(1)一般情況下,在動詞的後面直接加ing。如:play-playingread-reading do-doing go-going
(2)以不發音的字母e結尾的動詞,要去掉不發音的字母e,再加ing。如:write-writingride-ridingmake-makingdance-dancing
(3)以單母音加單輔音結尾的重讀閉音節,要雙寫最後一個輔音字母,再加ing。如:run-running???? swim-swimming??? put-puttingsit-sitting2、記住like後面要加動詞ing,說愛好有三種說法:①Ilike swimming.②Swimming is my hobby.③My hobby is swimming.注意:She likes drawing pictures, listening to music and making kites.這幾個愛好是並列的,都是在like後面,所以都要加ing.
2、關於第三人稱單數:
動詞變為第三人稱單數形式的規則:
(1)在一個句子中,如果主語人稱既不是你,也不是我,而是另外的一個人,這時的人稱叫做第三人稱單數。
(2)在第三人稱單詞的句子中,動詞要使用第三人稱單詞形式。
(3)動詞變為第三人稱單數形式,要遵循以下規則:
①一般情況下,在動詞的後面直接加s。如:
read--readsmake-makeswrite-writes
②以字母s, x, o , sh , ch結尾的動詞,在詞尾加es。如:do-doeswash-washeteach-teachesgo-goes pass-passes
③以y結尾的動詞分為兩個情況,以母音字母加y結尾的動詞,在詞尾直接加s。如:play-playsbuy--buys
以輔音字母加y結尾的動詞,要把y變為i,再加es.如:study--studies
④以f , fe結尾的名詞,先把f,fe變為v,再加-es.
⑤特殊變化:have--has
(4)在一個第三人稱單數的句子中,只要句子中出現了does或者其否定形式doesn't.該句子中的其他動詞就要使用原形。
(5)第三人稱單數的肯定句在變為否定句時,在動詞的前面加doesn't. 動詞恢復原形。如:He lives in Beijing.---He doesn't live in Beijing.
(6) 第三人稱單數的陳述句在變為一般疑問句時,用does開頭,後面的動詞也要變為原形。如:He lives in Beijing.---Does he live in Beijing?注意:用來does,後面的動詞就不能用第三人稱形式。
3、注意幾個單詞的變化:hobby(復數形式)-hobbieshave to(同義詞)-mussame(反義詞)---differentlookthe same 看起來一樣
Unit 5 what does your mother do?
一、重點短語:
Singer歌手 writer作家 actor男演員 actress女演員 artist畫家T V reporter 電視台記者 engineer工程師 accountant會計 policeman警察 Cleaner清潔工 salesperson售貨員work工作
二、重點句型:
1.What does your mother do? 你媽媽是干什麼的?
2.She is a TV reporter. 她是一個電視播音員。
3.Where does she work? 她在哪兒工作?
4.She works in a school. 她在學校工作。
5.How does she go to work? 她怎麼去工作?
6.She goes to work by bus. 她乘公交車去工作。
三、重點語法:
1、一些由動詞變化而來的職業名詞:
teach-teacher clean-cleaner sing-singerdance-dancer
drive-driver write-writer TV report-TVreporter
act-actor act-actress art-artistengine-engineerplay basketball/football/baseball-basketball/football/baseballplayer
2、提問職業有兩種方式:What isyour father? 或者What does your father do?
3、a/an的區別,跟母音發音有關。例如:
a singer/writer/TV reorteranactor/actress/artist/engineer/accountant
4、What are you goingto be ?問的是長大想干什麼,注意用"be". I'm going to be a …記住p61和63有關職業信息的內容
5、記住幾個地點:
shoe/car/air-conditioner company? 鞋/汽車/空調公司
6、做"對句子劃線部分提問"試題時,一般應該遵循三個步驟:
(1)確定與句子劃線部分相應的特殊疑問詞,並且特殊疑問詞代替相應的劃線部分。
(2)把特殊疑問詞代替劃線部分後的句子變成一般疑問句。
(3)最後再把特殊疑問詞提到句首。
以上三個基本步驟可以用三個字來概括,即:定,問,提。例如:This is a book.
①This is what. ②Is this what ③What is this ?
注意:句①②只是一種變化過程,不必寫入試題中。句③才是試題所要求的形式和結果,必須寫到試題上。以上三個步驟是對句子劃線部分提問最基本的過程。
然而對不同句子的不同成份提問時,還要注意以下幾點:
(1). 如果句子的劃線部分是主語,只找出相應的特殊疑問詞,用來代替劃線部分即可。如:
1)He teaches us English. Who teaches usEnglish?
2)My mother's clothes are over there. Whoseclothes are over there?
(2). 如果句子的劃線部分是謂語(包括謂語動詞),不論原來的謂語動詞是何種形式(時態、語態),都要將謂語動詞變為do的相應的形式:不論原來的謂語動詞後面跟的是人、物還是地點,一律用What來代替。如:
1)They are playing football.
①They are doing what. ②Are they doing what? ③What are they doing?
2)They wolf is going to kill that man.
①They wolf is going to do what. ②Is the wolf going todo what?
③What is the wolf going to do?
(3). 如果句子的劃線部分是定語,並且在謂語部分,這時,需將特殊疑問詞和緊跟其後的名詞一起提到句首。如:
1)That is his pen.
①That is whose pen. ②Is that whose pen ③Whose pen is that?
對定語劃線部分提問題,如果劃線部分是所屬關系,特殊疑問詞用whose;如果劃線部分指具體的"某一個"時特殊疑問詞用which;如果劃線部分指內容或職業時,特殊疑問詞用what;如果劃線部分指數量時,特殊疑問詞用how many(可數)或how much(不可數)。如:
1) They are the legs of the desk.
①They are whose legs. ②Are they whose legs? ③Whose legs are they?
2)I like red one.
①You like which one. ②Do you like which one? ③Which one do youlike?
3)They have five English books.
They have how many English books.
Do they have how many English books?
How many English books do they have?
職業男女的稱呼區別:actor-actres salesman-saleswoman salesperson 男女售貨員都可以mailman-mailperson
Unit 6 where does the rain come from?
一、重點短語與單詞
rain雨 cloud雲 sun太陽 stream小溪 come from來自 seed種子 soil土壤 sprout嫩芽 plant植物,種植
二、重點句型:
1.Where does the rain come from? 雨來自哪?
2.It comes from the clouds. 它來自雲。
3.How do you do that? 你是怎麼做的?
4.What should you do then? 然後你應做什麼?
三、重點語法:
1、名詞變形容詞:
rain-rainy cloud -cloudy wind-windy sun-sunny snow- snowy
2、We can see water inthe sea/river/lake/stream/rain/snow
3、注意表示順序的詞:first 首先, then然後,next接下去
4、記住第71頁的水循環的圖和72頁的過程。
5、注意幾對來自:wheat----flour---breadsheep--- mutton apple----apple juice pig---pork cow----milk
6、注意植物的生長順序,有可能考到排列順序題P736、should 是情態動詞,後面加動詞的原形。
文化知識點:水在不同的溫度下有三種狀態 ice water vapour
小學英語學習方法
它分為物理教學方法、圖片教學方法和多媒體教學方法。
1.物理教學方法可以利用具體的對象,使學生對所學到的單詞有形象的印象,將抽象的概念轉化為具體的對象,使學生更容易學習,更有學習興趣。
2。圖片教學法就是通過卡片向學生展示知識。雖然它不像物理對象那樣直觀,但是它也可以使抽象的知識具體化,並且可以隨身攜帶,這有利於隨時復習。
3、多媒體教學是一種教學方法,學生最喜歡。通過多媒體播放,通過動畫、故事、歌曲,等等,充分調動學生的英語學習興趣,從不同方面的鍛煉聽、說,真正的實現「玩中學,學中「教學模式。
二是身體運動教學法。
如果我們接觸過外教,我們會發現他們經常用身體動作來輔助教學。我們也可以利用這種教學方法幫助學生快速地理解英語。身體動作的表達符合小學生的年齡特點,能感受到參與的快感,進而喜歡學習英語。
三、歌曲教學法。
在日常教學中,我們可以選擇一些足夠大聲的學生一起唱歌的歌曲。在學習歌曲的過程中,英語單詞記憶,改變了過去單調、死板的教學模式,以更積極和快樂的氛圍中學習,可以使學生快樂成長,使整個教學過程充滿樂趣。
『貳』 電影院用英語怎麼說
電影院是為觀眾放映電影的場所,電影在產生初期,是在咖啡廳、茶館等場所放映的。那麼你知道電影院用英語怎麼說嗎?下面跟我一起學習關於電影院的英語知識吧。
電影院英語說法
cinema
movie theater
電影院的英語例句爸爸剛出門,那男孩就跑向電影院。
As soon as his father went out, the boy ran to the cinema.
他偷偷溜進了電影院而沒有被人逮著。
He stole into the cinema without being caught.
電影院不遠,你可以走到那去。
The cinema is not far, you can get there on foot.
我和女友是電影院的常客。
My girlfriend and I are habitual cinema-goers.
電影結束後,人們從電影院蜂擁而出。
The crowd swarmed out of the cinema after the film ended.
電影院附近有一個電話亭。
There is a telephone booth near the cinema.
當我們走進電影院時,燈熄滅了。
The light went out just as we entered the cinema.
電影院的大廳里有個小賣部。
There is a snack bar in the lobby of the movie theatre.
我們及時進了電影院,趕上電影的開場。
We entered the theater just in time to see the beginning of the movie.
影迷們坐在黑漆漆的電影院里看得如痴如醉。
The fans sat enthralled in the darkened cinema.
你要跟誰一起去電影院?
Who're you going to the pictures with?
這座電影院虧空50萬英鎊。
The theatre is £ 500,000 in the red.
相對來講,這個國家幾乎沒有幾家電影院。
The country has relatively few cinemas.
在電影院門口售票。
Tickets are sold at the entrance to the cinema.
他們計劃明年建造一座電影院。
They plan to fabricate a cinema next year.
電影院是個娛樂場所。
A cinema is a place of entertainment.
盡管各地興建了越來越多的電影院,但是可供演員和導演進行學習的院校卻少得可憐。
And even though more theaters are being built, there are few institutes where actors and directors can study.
我們現在正處在家庭錄像大行其道的時代,這對國內的電影院來說似乎是個關乎生死存亡的關鍵時刻。
It looks like high noon for the nation's movie theaters, now we are in the age of the home video.
保琳在電影院呆了三個小時,她不願意回家再面對她的丈夫。
Pauline spent three wretched hours at the cinema dreading the moment when she must go home and face her husband again.
關於電影院的英文閱讀:電影院里的騙局in 2013, china achieved a record-breaking high for its film instry's box-office revenues, which officially register at 21.769 billion yuan ($3.59 billion). but according to wang changtian, ceo of enlight, that was at least 5 billion yuan short of the real number. other experts put the gap at 2.4 billion, explaining the reported box-office figure at 10 percent less than the real one. that gap is someone's windfall, illegally pocketed by cinema owners and operators, professionally known as film exhibitors. and the regulating agency is getting tough on this kind of theft.
wang changtian has reasons to be angry. over the lunar new year season that has recently wound down, he received on his microblog numerous audience reports, complete with photos, of tickets to dad, where are we going?, a runaway hit his company distributes. the tickets had no movie title printed on them or the prices printed were lower than what was actually paid by the moviegoers - all signs that the movie's revenues were not correctly registered.
the earliest manifestation of the shady practice of "box-office stealing" loomed a few years ago when indivial moviegoers posted suspicious tickets online. tickets of this type usually had movie title "a" computer-printed on it, but the printed title was scratched out by hand and title "b" written in. fingers were pointed at the procer or distributor of title a, but more likely it was the movie theater that was behind it. the reason could be simple: film a gives the exhibitor a larger share of the revenue than film b.
however, this is just the tip of the iceberg. instry insiders reveal it was much worse before computer systems were installed in the nation's cinemas, and of course, before social media websites turned everyone into a potential reporter of such business deceit. as a matter of fact, some cinema investors were not even aware that they had to split their revenue with other parties. "this phenomenon started from the age of planned economy," says mao yu, deputy director of the film bureau, a branch of the regulating agency.
but it may have turned from guerrilla tactics to larger-scale con games. for group purchases, violators would not even issue tickets, essentially not reporting a single cent of revenue from a whole screening. since a representative of the group usually deals with the cinema, unless he or she specifically demands a printed ticket for each member of the group, all of them would be in the dark about income reporting from the cinema to the distributor.
another trick lies in membership es, which are often collected up front. when a paid member reimburses for a ticket, it may have only the screening room on it, and the exhibitors can choose to credit it to any movie they like, or not to any movie, in which case they pocket 100 percent of the revenue.
some cinemas would go as far as investing in a separate point-of-sale computer system so that each ticket buyer gets the right ticket, but none of the data shows up on the centralized system. instead, another set of credible purchase data would be put in the correct system, but with lower attendance.
both distributors and exhibitors that i spoke to agree that cheating is much less rampant than before, say a dozen years ago, and now is mostly limited to third and fourth-tier cities. china film group, the nation's largest film proction and distribution company, heads a consortium with several major private companies that hires 1,000 people to monitor cinemas nationwide, and huaxia, another state-owned company, has a smaller army of 800.
however, there are situations even these sharp-eyed monitors can do little about. for example, if a cinema sells a ticket for 80 yuan, which is normal for primetime, but gives away a free popcorn, it may attribute as much as 60 yuan of the ticket price to the popcorn, leaving only 20 as the ticket price. but it can argue that 20 yuan is the minimum price for this particular film agreed upon by both sides and therefore it does not violate any rule.
a similar scheme was employed when transformers 3 was bundled with yang shanzhou, a very small film with little box-office potential, making the latter into a strange film with eye-popping revenue (79 million yuan) but disproportionately fewer people who actually bothered to see it. there were sporadic online complaints about the practice even though consumers did not pay more for the package deal.
the state administration of press, publication, radio, film and television, the regulating agency, announced measures in late january to curb under-reporting and cheating on box-office revenues. a special fund is set up to subsidize the upgrading of computer software at point of sale. the current system was installed in 2005 and "cannot keep up with the new situation", in the words of jiang tao, director of the fund. "the new system will fix loopholes and shorten the reporting window to only 10 minutes after a sale is made instead of waiting till next noon, which is the current reporting lapse in time, which leaves room for manipulation. the national platform will be ready by may and the cinema side will complete their upgrading by october."
apart from putting a stamp of authorization on all sales systems, sapprft insists that all film tickets carry correct prices and movie admission. but conspicuously absent are concrete penalties for violations. the software upgrade will certainly be a great help, admit distributors and exhibitors, but it may not be enough.
"the cost of violation is still too low. if you're caught under-reporting 10 tickets, all you need to do is make up for the shortfall," says huang ziyan, vice-president of le vision pictures in charge of sales.
cao yong, a manager with the huaxing ume cinema chain, suggests that violators should have their business license revoked. "cinemas invest tens of millions of yuan and, with punishment of this severity, it would not make sense for them to steal 80,000 or 100,000 yuan from the box office."
other ideas have been floated such as the use of an infra-red camera that automatically scans a movie theater for attendance. the technology has been available for eight or nine years and it claims to have 95 percent accuracy. but it has never been put into use.
filmmakers are reluctant to stand firm when they become victims because they do not want to offend the exhibition branch of the business chain - the branch that deals directly with end users. some say they are no longer sad at the irregularity, but have come to the stage of despair.
this time it's for real, and "we'll cleanse the instry of this illegal and irregular behavior", says zhang hongsen, director of sapprft's film bureau.
2013年,中國電影行業票房收入創下歷史新高,據官方統計,收入達217.69億元人民幣(35.9億美元)。據光線傳媒總裁王長田透露,這一數字比實際數字少了至少50億元。還有專家認為二者之間相差24億元,票房上報數字與實際數字之間相差至少10%。其中的差額,進了一些人的腰包,成為了放映方,即影院所有人和經營者的非法收入。監管機構開始對此類事件進行嚴肅管理。
王長田的氣憤是有理由的。在剛剛結束的 春節 檔期,他的微博上收到許多觀眾留言,並附上電影《爸爸去哪兒》的電影票照片。這部電影是光線傳媒公司發行的熱門影片。有的電影票上沒有電影的名字,而一些電影票上標出的價格要低於觀眾實際購票的價格。這些都說明上報的電影收入並不真實。
幾年以前,就有觀眾將可疑的電影票上傳到網上,那時候就出現了“偷票房”的惡劣行為。電腦打出的電影票上往往標記為a電影,但後來被塗改成b。有人指責a電影出品人和發行人,而幕後的操作者更有可能是影院方面的人員。原因很簡單。相比b電影而言,放映方從a影片中得到的收入更多。
但這只是冰山一角。業內人士透露,在中國電影院尚未安裝電腦系統,社交網站還沒有讓所有人都成為此類商業騙行的潛在報道者之前,這類事件要更加嚴重。事實上,部分電影投資者甚至根本不知道,其他人在分享他們的收入。電影監管機構、國家新聞出版廣電總局電影局副局長毛羽說,"計劃經濟時代就出現了這種現象"。
但是,這已經從零散的現象,變成了規模巨大的騙局。違反規定的人甚至不會給團購觀眾發放電影票,在整場放映中基本不上報一分錢的收入。只有團購代表會與電影院直接打交道,所以如果他沒有提出特殊要求,為每一位成員列印電影票,在電影院上報給發行方的收入 報告 中,是不會顯示團購情況的。
在會費方面也會耍手腕,因為會費是提前收取的。會員的電影票上只顯示在幾號放映廳,放映方可以將電影票任意對應到別的影片上,或者根本不記錄會員看過電影,這樣他們就可以私吞所有的收入。
一些影院投資了單獨的零售電腦系統,可以讓購票者買到正確的電影票,同時不會讓中央系統中顯示任何數據。而另外一組可信的購買數據會被輸入正確的系統中,但顯示的上座率較低。
我了解到的發行商和放映方都認為如今的欺騙行為較從前,就是十幾年前,收斂了很多;現在只有三、四線城市會出現這樣的行為。中國最大的電影製作和發行公司中國電影集團同數家大型私人公司共同組建並領導了一個協會,僱傭1000人監督全國的影院。另一家國有電影公司華夏電影公司也擁有一支八百人的隊伍。
但是,即使是這些精明的監督者也有力所不及的情況。例如,影院出售一張80元的電影票(熱映電影的正常票價),同時贈送免費的爆米花。這時候,爆米花可能佔去票價中的60元,而電影票只能占票價中的20元。電影院聲稱,雙方商議的影片最低價格就是20元,因此影院沒有違反任何規定。
《變形金剛3》同票房潛力很小的小製作電影《楊善洲》捆綁,讓後者取得了令人震驚的票房收入(7900萬元),但是這一數字同極少量的觀影人數並不相符。這是一種類似的手段。雖然消費者不會為這樣的捆綁交易多付錢,但網上還是有一些對這類行為的投訴。
作為監管機構,國家新聞出版廣電總局一月底公布了治理虛報、謊報票房收入的辦法。成立專門基金,補貼銷售點電腦軟體的升級。國家電影專資辦主任姜濤表示,安裝於2005年的現行系統“跟不上新情況”。
“新系統會修補漏洞,銷售結束十分鍾以後即結束上報窗口,而不再等到第二天中午”,延緩上報時間,會為弄虛作假留下空間。五月即將建成國家級平台,影院方面將於十月完成升級。
除了對所有銷售系統進行管理,國家新聞出版廣電總局堅持要求所有電影票顯示正確的價格和入場費。但沒有對違反規定的具體處罰 措施 。發行方和放映方承認,軟體更新一定會提供很大幫助,但幫助可能不夠。
“違反規定的代價還是太低了。如果被發現虛報了10次票價,只需要補上缺口即可,”樂視影業市場副總裁黃紫燕說。
華星ume影城的經理曹勇建議吊銷違反規定的單位的營業執照。“電影院的投資上千萬,這樣嚴厲的懲罰,會讓他們覺得為了8萬、10萬的票房受這樣的懲罰劃不來。”
還有人想到其他辦法,如運用可以自動掃描影院放映廳上座率的紅外攝像機。未來8到9年,將可以利用這項技術,據稱這項技術的准確率為95%。但現在這項技術尚未得到使用。
電影製作方在受到損失時,不願意太過嚴厲,因為他們不想得罪放映方,原因在於在商業鏈上放映方所處的環節直接接觸終端用戶。一些人說不再為這樣的不規矩行為感到難過,而是開始失望。
這一次真的要採取行動,“我們要肅清行業中的這類非法,違規行為”,國家新聞出版廣電總局電影局局長張宏森說。
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